Javier Marco Barba PhD.
Empower Your Wellbeing
Panorama
We are living in a critical moment for our well-being and the preservation of our planet. We find ourselves increasingly separated and disconnected from the Whole. We need to remember that we came here to enjoy life and that we must take the time to think and feel.
A time filled with challenges, with one standing above all: the ability to create the necessary conditions to restore our state of well-being and harmony. The ability to reconnect with the awareness of Unity to free ourselves from suffering and trauma and experience freedom and love.
In this awakening of consciousness, new types of therapists are emerging as a response. Javier is one of them. He arrived with the intention of organizing and unifying all his experience and abilities.
With one foot in ancestral wisdom and the other in modern science, he has expanded his horizons by offering a series of therapies that blend these knowledge systems and techniques to provide healing, alignment, and unity.
Services
- Brand diagnosis
- Business model
- Brand platform
- Brand Narrative
- Tagline
- Visual identity
- Corporate website
Challenge
To unify all knowledge and techniques under a single umbrella, creating a personal brand that helps him organize, compete, and grow sustainably. To bring down to earth the cloud of theoretical and abstract concepts learned from other cultures and translate them into services through an understandable business model.
Conclusion
After conducting an in-depth analysis, we developed the positioning of Javier Marco Barba, PhD., based on personal empowerment and its connection to well-being. Javier empowers individuals to overcome healing and personal transformation processes, inspiring them to live regeneratively within the consciousness of unity.
We translated this into a powerful tagline that reinforces our positioning: Empower Your Wellbeing. From this positioning, we developed a brand narrative that helped create a clear and accessible verbal framework for our target audience. Summarizing the brand’s rational aspects, we positioned JMB as a free thinker and facilitator of healing and personal transformation processes.
Visual identity
The visual identity is based on four conceptual pillars aligned with the brand positioning: expansion, infinity, transformation, and inner self. From this foundation, we developed a vibrant and powerful symbol in the form of an explosion emerging from infinity.
For the logotype, we used a compressed typeface to condense the name, surname, and title, allowing for a short version with the initials JMB. For high-impact headlines, we used an expanded font, reinforcing the essence of the brand.The color palette is designed to convey spirituality (violet), energy (red), and power (gold).
We built the brand system using a sharp-edged rectangular frame through which images are displayed. High-impact red headlines overlay the images, while a violet background provides a foundation for all the projected information. The symbol reinforces the idea of expansion across all communications.
