Tour Me Out

Fun Management

Panorama

In the tourism sector, a shift toward a more qualitative model is emerging, driven by the decline in consumers with lower disposable income, making everything revolve around experience.

It’s not about the destination, but the experience. Experiential vacations are one of the major trends in tourism, with many people choosing experiences and retreats—often supporting local businesses—over mass tourism.

Somar and Juan have recently acquired the company Tour Me Out, which offers activities for hostels in Barcelona and Valencia.

At the time of acquisition, the company's perception was associated with partying, nightlife, overcrowding, low-cost services, and mass tourism with little interest in culture.

They aim to improve the offerings, operations, management, and partnerships. At the same time, they want to change Tour Me Out’s perception and give it a 180º shift to align it with the new direction they envision.

Services

Competitor analysis
Positioning
Tagline
Voice tone
Brand Narrative
Visual identity
Brand system
Brand applications
Corporate website

Challenge

The biggest challenge is shifting the company’s direction, moving away from party tourism. We also need to establish a new path by creating a well-aligned corporate culture for the new phase of Tour Me Out, helping them compete and achieve their goals.

Conclusion

Following a competitive analysis and evaluation of industry positioning, we identified a market opportunity by redefining the concept of fun in tourism. The entire positioning revolves around the idea of FUN, transforming Tour Me Out into a fun service provider—the first fun management company for hostels, groups, and solo travelers in Valencia and Barcelona.

We created a rational tagline to support the brand during this initial transition phase, ensuring proper educational messaging and smooth repositioning: Fun Management. This establishes them as the ones responsible for ensuring hostel guests have maximum fun while discovering local culture.

Visual identity

A typographic solution was chosen, designing a two-line logotype with distortion wraps to create different perspectives and dimensions, evoking freshness and dynamism.
The color palette retains the yellow from the previous logo, as it remains competitive, while adding indigo to bring vitality and energy. This combination injects joy and optimism while also providing depth and stability to the brand identity.

For typography, we selected a Swiss-style typeface with high visual contrast and unique details to enhance brand memorability.

The brand system is based on irregular trapezoids, inspired by the logotype’s perspective, creating a window to showcase graphic stories. Bold, high-impact headlines overlay the trapezoids, generating multiple layers and depth.

We also developed category-specific iconography to solidify the new brand architecture, establishing a strong, distinctive, and fun visual identity for this new phase of the company.