{"id":998,"date":"2025-01-28T17:10:03","date_gmt":"2025-01-28T15:10:03","guid":{"rendered":"https:\/\/basalta.rocks\/?post_type=casos&#038;p=998"},"modified":"2025-01-28T19:14:05","modified_gmt":"2025-01-28T17:14:05","slug":"tour-me-out","status":"publish","type":"casos","link":"https:\/\/basalta.rocks\/en\/casos\/tour-me-out\/","title":{"rendered":"Tour Me Out"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"998\" class=\"elementor elementor-998\" data-elementor-post-type=\"casos\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a3f8a2a elementor-section-full_width elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"6a3f8a2a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-243fa56c\" data-id=\"243fa56c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52b38b48 elementor-widget elementor-widget-image\" data-id=\"52b38b48\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-insta-hor.jpg\" class=\"attachment-full size-full wp-image-1003\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-insta-hor.jpg 2560w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-insta-hor-300x169.jpg 300w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-insta-hor-1024x576.jpg 1024w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-insta-hor-768x432.jpg 768w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-insta-hor-1536x864.jpg 1536w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-insta-hor-2048x1152.jpg 2048w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-insta-hor-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35b59ae8 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"35b59ae8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40737ce1\" data-id=\"40737ce1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c30d3a0 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"6c30d3a0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-insta-sq.jpg\" class=\"attachment-full size-full wp-image-1004\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-insta-sq.jpg 1200w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-insta-sq-300x300.jpg 300w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-insta-sq-1024x1024.jpg 1024w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-insta-sq-150x150.jpg 150w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-insta-sq-768x768.jpg 768w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-insta-sq-12x12.jpg 12w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e2fbfa5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5e2fbfa5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ca73d64\" data-id=\"3ca73d64\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53e5ea8c elementor-widget elementor-widget-heading\" data-id=\"53e5ea8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Tour Me Out<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a4156e5 elementor-widget elementor-widget-heading\" data-id=\"2a4156e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fun Management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2dd9c2bf elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2dd9c2bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-76cb3a76\" data-id=\"76cb3a76\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39dee65d elementor-widget elementor-widget-heading\" data-id=\"39dee65d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Panorama<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-791be95\" data-id=\"791be95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bfaecff elementor-widget elementor-widget-text-editor\" data-id=\"1bfaecff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the tourism sector, a shift toward a more qualitative model is emerging, driven by the decline in consumers with lower disposable income, making everything revolve around experience.<\/p>\n<p>It\u2019s not about the destination, but the experience. Experiential vacations are one of the major trends in tourism, with many people choosing experiences and retreats\u2014often supporting local businesses\u2014over mass tourism.<\/p>\n<p>Somar and Juan have recently acquired the company Tour Me Out, which offers activities for hostels in Barcelona and Valencia. <\/p>\n<p>At the time of acquisition, the company's perception was associated with partying, nightlife, overcrowding, low-cost services, and mass tourism with little interest in culture.<\/p>\n<p>They aim to improve the offerings, operations, management, and partnerships. At the same time, they want to change Tour Me Out\u2019s perception and give it a 180\u00ba shift to align it with the new direction they envision. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20bed668 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"20bed668\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-381b19a6\" data-id=\"381b19a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f6f6a68 elementor-widget elementor-widget-heading\" data-id=\"6f6f6a68\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Services<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5c6cd38f\" data-id=\"5c6cd38f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f00d975 elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f00d975\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Competitor analysis<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Positioning<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Tagline<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Voice tone<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand Narrative<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Visual identity<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand system<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand applications<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tourmeout.com\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Corporate website<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c2869c5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4c2869c5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-57c11951\" data-id=\"57c11951\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56e2502e elementor-widget elementor-widget-heading\" data-id=\"56e2502e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2a69370d\" data-id=\"2a69370d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ba600c2 elementor-widget elementor-widget-text-editor\" data-id=\"3ba600c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The biggest challenge is shifting the company\u2019s direction, moving away from party tourism. We also need to establish a new path by creating a well-aligned corporate culture for the new phase of Tour Me Out, helping them compete and achieve their goals. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-654ca517 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"654ca517\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b5ed784\" data-id=\"7b5ed784\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38dcb7e8 elementor-widget elementor-widget-heading\" data-id=\"38dcb7e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-61488d9e\" data-id=\"61488d9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b9d6642 elementor-widget elementor-widget-text-editor\" data-id=\"6b9d6642\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Following a competitive analysis and evaluation of industry positioning, we identified a market opportunity by redefining the concept of fun in tourism. The entire positioning revolves around the idea of FUN, transforming Tour Me Out into a fun service provider\u2014the first fun management company for hostels, groups, and solo travelers in Valencia and Barcelona.<\/p>\n<p>We created a rational tagline to support the brand during this initial transition phase, ensuring proper educational messaging and smooth repositioning: Fun Management. This establishes them as the ones responsible for ensuring hostel guests have maximum fun while discovering local culture. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30ae1ac4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"30ae1ac4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-404df9fc\" data-id=\"404df9fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4fb8cd elementor-widget elementor-widget-video\" data-id=\"b4fb8cd\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tour-me-out-logo-1-animation.mp4\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\" poster=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-video-cover-1.svg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30b4cdd9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"30b4cdd9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4cddc523\" data-id=\"4cddc523\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b12b302 elementor-widget elementor-widget-heading\" data-id=\"1b12b302\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Visual identity<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5700031f\" data-id=\"5700031f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-325ac85a elementor-widget elementor-widget-text-editor\" data-id=\"325ac85a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A typographic solution was chosen, designing a two-line logotype with distortion wraps to create different perspectives and dimensions, evoking freshness and dynamism.<br \/>\nThe color palette retains the yellow from the previous logo, as it remains competitive, while adding indigo to bring vitality and energy. This combination injects joy and optimism while also providing depth and stability to the brand identity.<\/p>\n<p>For typography, we selected a Swiss-style typeface with high visual contrast and unique details to enhance brand memorability. <\/p>\n<p>The brand system is based on irregular trapezoids, inspired by the logotype\u2019s perspective, creating a window to showcase graphic stories. Bold, high-impact headlines overlay the trapezoids, generating multiple layers and depth.<\/p>\n<p>We also developed category-specific iconography to solidify the new brand architecture, establishing a strong, distinctive, and fun visual identity for this new phase of the company.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c4360a4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3c4360a4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65b84857\" data-id=\"65b84857\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-621c30bb elementor-widget elementor-widget-image\" data-id=\"621c30bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1029\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-antes-despues.jpg\" class=\"attachment-full size-full wp-image-999\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-antes-despues.jpg 2560w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-antes-despues-300x121.jpg 300w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-antes-despues-1024x412.jpg 1024w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-antes-despues-768x309.jpg 768w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-antes-despues-1536x617.jpg 1536w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-antes-despues-2048x823.jpg 2048w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-antes-despues-18x7.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1424622a elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"1424622a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2cfebe71\" data-id=\"2cfebe71\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c58ad60 elementor-widget elementor-widget-image\" data-id=\"1c58ad60\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-cap-1.jpg\" class=\"attachment-full size-full wp-image-1014\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-cap-1.jpg 1200w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-cap-1-300x300.jpg 300w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-cap-1-1024x1024.jpg 1024w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-cap-1-150x150.jpg 150w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-cap-1-768x768.jpg 768w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-cap-1-12x12.jpg 12w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1b45c34c\" data-id=\"1b45c34c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33d23bd3 elementor-widget elementor-widget-image\" data-id=\"33d23bd3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-cami-1.jpg\" class=\"attachment-full size-full wp-image-1001\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-cami-1.jpg 1200w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-cami-1-300x300.jpg 300w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-cami-1-1024x1024.jpg 1024w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-cami-1-150x150.jpg 150w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-cami-1-768x768.jpg 768w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-cami-1-12x12.jpg 12w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee07ad9 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"ee07ad9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d3da758\" data-id=\"4d3da758\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f372dc0 elementor-widget elementor-widget-image\" data-id=\"4f372dc0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-billboard.jpg\" class=\"attachment-full size-full wp-image-1000\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-billboard.jpg 1920w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-billboard-300x169.jpg 300w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-billboard-1024x576.jpg 1024w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-billboard-768x432.jpg 768w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-billboard-1536x864.jpg 1536w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-billboard-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab2eadc elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"ab2eadc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c7bf11d\" data-id=\"c7bf11d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c69116f elementor-widget elementor-widget-image\" data-id=\"c69116f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-ipad-2.jpg\" class=\"attachment-full size-full wp-image-1015\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-ipad-2.jpg 1200w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-ipad-2-300x300.jpg 300w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-ipad-2-1024x1024.jpg 1024w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-ipad-2-150x150.jpg 150w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-ipad-2-768x768.jpg 768w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-ipad-2-12x12.jpg 12w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-94ed119\" data-id=\"94ed119\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c7c53f elementor-widget elementor-widget-image\" data-id=\"4c7c53f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1201\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-poster-1.jpg\" class=\"attachment-full size-full wp-image-1016\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-poster-1.jpg 1200w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-poster-1-300x300.jpg 300w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-poster-1-1024x1024.jpg 1024w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-poster-1-150x150.jpg 150w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-poster-1-768x769.jpg 768w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-poster-1-12x12.jpg 12w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-368ed839 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"368ed839\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-705de596\" data-id=\"705de596\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56e7ea36 elementor-widget elementor-widget-image\" data-id=\"56e7ea36\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-van.jpg\" class=\"attachment-full size-full wp-image-1008\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-van.jpg 1920w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-van-300x169.jpg 300w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-van-1024x576.jpg 1024w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-van-768x432.jpg 768w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-van-1536x864.jpg 1536w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/tmo-van-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"featured_media":1004,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-998","casos","type-casos","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/basalta.rocks\/en\/wp-json\/wp\/v2\/casos\/998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/basalta.rocks\/en\/wp-json\/wp\/v2\/casos"}],"about":[{"href":"https:\/\/basalta.rocks\/en\/wp-json\/wp\/v2\/types\/casos"}],"version-history":[{"count":7,"href":"https:\/\/basalta.rocks\/en\/wp-json\/wp\/v2\/casos\/998\/revisions"}],"predecessor-version":[{"id":1059,"href":"https:\/\/basalta.rocks\/en\/wp-json\/wp\/v2\/casos\/998\/revisions\/1059"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/basalta.rocks\/en\/wp-json\/wp\/v2\/media\/1004"}],"wp:attachment":[{"href":"https:\/\/basalta.rocks\/en\/wp-json\/wp\/v2\/media?parent=998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/basalta.rocks\/en\/wp-json\/wp\/v2\/categories?post=998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/basalta.rocks\/en\/wp-json\/wp\/v2\/tags?post=998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}