{"id":385,"date":"2021-09-09T16:09:13","date_gmt":"2021-09-09T14:09:13","guid":{"rendered":"https:\/\/basalta.rocks\/?post_type=casos&#038;p=385"},"modified":"2021-09-16T19:09:30","modified_gmt":"2021-09-16T17:09:30","slug":"reposicionamiento-de-marca-tribute-earth","status":"publish","type":"casos","link":"https:\/\/basalta.rocks\/en\/casos\/reposicionamiento-de-marca-tribute-earth\/","title":{"rendered":"Tribute Earth"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"385\" class=\"elementor elementor-385\" data-elementor-post-type=\"casos\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23e72a2 elementor-section-full_width elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"23e72a2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-939a9c5\" data-id=\"939a9c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3648e30 elementor-widget elementor-widget-image\" data-id=\"3648e30\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2400\" height=\"1350\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Poster-2.jpg\" class=\"attachment-full size-full wp-image-376\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Poster-2.jpg 2400w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Poster-2-300x169.jpg 300w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Poster-2-1024x576.jpg 1024w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Poster-2-768x432.jpg 768w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Poster-2-1536x864.jpg 1536w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Poster-2-2048x1152.jpg 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63a33af elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"63a33af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2c0035\" data-id=\"f2c0035\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9f6065 elementor-widget elementor-widget-image\" data-id=\"b9f6065\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Poster-21.jpg\" class=\"attachment-full size-full wp-image-389\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Poster-21.jpg 1080w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Poster-21-300x300.jpg 300w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Poster-21-1024x1024.jpg 1024w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Poster-21-150x150.jpg 150w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Poster-21-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4aee0e4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4aee0e4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7cfa36\" data-id=\"c7cfa36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3eefd56 elementor-widget elementor-widget-heading\" data-id=\"3eefd56\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Tribute Earth<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5935bb4 elementor-widget elementor-widget-heading\" data-id=\"5935bb4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Knowledge for harmony<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b1d22b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7b1d22b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fb59ea1\" data-id=\"fb59ea1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eaf8d0d elementor-widget elementor-widget-heading\" data-id=\"eaf8d0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Panorama<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-72d256c\" data-id=\"72d256c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4d4bad elementor-widget elementor-widget-text-editor\" data-id=\"f4d4bad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Western society has lost the consciousness of unity, that everything and everyone are one and come from the same origin. This has caused a disconnection with nature and its life cycles, boosting the degradation of ecosystems. It has also generated disconnection with ancestral roots, such as the memory of the territories and the uses of medicinal plants, devaluing the power of traditional medicine. We have forgotten, as individuals and as a society, to live in harmony and in a sustainable way with our environment. <\/p>\n<p>Tribute Earth was born years ago with a documentary called \"The ways of the spirit\" whose main objective was to convey the message of the grandparents and grandmothers of ancient cultures. They continued their activity as a private initiative until today they become a nonn-profit foundation based in Miami. Having grown and evolved they needed to stop and reflect on the way forward, on how to order what they have and how to connect it with the people they are focused on. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-419f3c7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"419f3c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d35a85b\" data-id=\"d35a85b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-290e1ee elementor-widget elementor-widget-heading\" data-id=\"290e1ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Services<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6240bba\" data-id=\"6240bba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b9b1ec elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7b9b1ec\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand diagnosis<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand territory<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand platform<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Tagline<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Voice tone<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Visual identity<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand system<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand applications<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Corporate website<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c00d5c elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"9c00d5c\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f731dc\" data-id=\"9f731dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a0e581 elementor-widget elementor-widget-image\" data-id=\"0a0e581\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2400\" height=\"1600\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Poster-1.jpg\" class=\"attachment-full size-full wp-image-375\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Poster-1.jpg 2400w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Poster-1-300x200.jpg 300w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Poster-1-1024x683.jpg 1024w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Poster-1-768x512.jpg 768w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Poster-1-1536x1024.jpg 1536w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Poster-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b565acd elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b565acd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-83b1fa0\" data-id=\"83b1fa0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75d990a elementor-widget elementor-widget-heading\" data-id=\"75d990a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c330a76\" data-id=\"c330a76\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cc24eb elementor-widget elementor-widget-text-editor\" data-id=\"6cc24eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The challenge before us is to change the positioning of Tribute Earth to align it with its current situation and the objectives of the newly created foundation, connecting ancient wisdom with current science, technology and art. Lower the entire conceptual cloud to the ground and establish a strategy with a purpose, a vision and a mission capable of being activated correctly. Create values \u200b\u200bthat connect who they are and what they believe in with what their audiences want. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e59fb3f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e59fb3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-459bcb7\" data-id=\"459bcb7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0cc7ef elementor-widget elementor-widget-heading\" data-id=\"e0cc7ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f04cb55\" data-id=\"f04cb55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bed3ac elementor-widget elementor-widget-text-editor\" data-id=\"8bed3ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We made an inn-depth study of the problems faced by its audiences and the competitive framework in which they find themselves. We did the business model and value proposition workshops and we created the positioning that is projected in its tagline \u201cKnowledge for Harmony \u201d. By that we are connecting what they offer (knowledge) with what their audiences seek (balance and harmony). <\/p>\n<p>From here we created a real purpose that can be activated by Tribute Earth: to restore balance and unity consciousness to people, returning to live in harmony, connection and order with nature and with themselves. We define their portfolio and how they create value through knowledge experimentation, through biocultural conservation projects, and how they do it thanks to transmedia narrative and immersive experiences. They facilitate access to ancestral wisdom, contemporary science and technology, and to artistic projects, all oriented and directed by its purpose. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-307d327 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"307d327\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbab642\" data-id=\"fbab642\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-392bde0 elementor-widget elementor-widget-video\" data-id=\"392bde0\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Logo-Motion.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\" poster=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-logo-cover.png\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-563ec46 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"563ec46\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-30a1da2\" data-id=\"30a1da2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f62f987 elementor-widget elementor-widget-heading\" data-id=\"f62f987\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Verbal and visual identity<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-95030a6\" data-id=\"95030a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09de1a1 elementor-widget elementor-widget-text-editor\" data-id=\"09de1a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To help them project the values \u200b\u200band personality of the brand, we created an integrating tone of voice. It invites union (simple and direct) with an inspiring, conciliatory and balanced character. Highlighting as a differential element the use of specific indigenous expressions \u200b\u200bwith their corresponding translation.<\/p>\n<p>On a visual level they wanted to keep the hummingbird as a symbol, since it has accompanied them from the beginning and has an important meaning aligned with the new positioning. The hummingbird as a spiritual animal symbolizes the enjoyment of life and the lightness of being. It carries special messages, for this reason we keep the hummingbird as a symbol, thus becoming the messenger of Tribute Earth.  <\/p>\n<p>We have updated all the color and visual codes to align them with the new stage that is beginning. This will help them to project the brand personality, reinforcing the concepts of unity, of weaving knowledge, of reciprocity and of inspiration. <\/p>\n<p>We have also created a branding system that helps convey the message of the different areas in which Tribute Earth works: medicinal plants, water, land and technology. The most geometric typeface communicates the most scientific and technological value of the brand. While the typeface chosen for the main messages speaks of friendship, closeness and respect, connecting us with our natural roots. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9791022 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9791022\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20c8690\" data-id=\"20c8690\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5744a3c elementor-widget elementor-widget-image\" data-id=\"5744a3c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"580\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Eartch-Antes-Despue\u0301s-2.svg\" class=\"attachment-full size-full wp-image-397\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1972339 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1972339\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-04011e2\" data-id=\"04011e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9460551 elementor-widget elementor-widget-image\" data-id=\"9460551\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Stationary-1.jpg\" class=\"attachment-full size-full wp-image-382\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Stationary-1.jpg 1920w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Stationary-1-300x200.jpg 300w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Stationary-1-1024x683.jpg 1024w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Stationary-1-768x512.jpg 768w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Stationary-1-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f77edb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0f77edb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-879b37d\" data-id=\"879b37d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a5d3e6 elementor-widget elementor-widget-video\" data-id=\"8a5d3e6\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Web-Motion-1.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\" poster=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Web-Cover-1.jpeg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c6a7989\" data-id=\"c6a7989\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-919feda elementor-widget elementor-widget-image\" data-id=\"919feda\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Web-Phone-1-1024x1024.jpeg\" class=\"attachment-large size-large wp-image-422\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Web-Phone-1-1024x1024.jpeg 1024w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Web-Phone-1-300x300.jpeg 300w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Web-Phone-1-150x150.jpeg 150w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Web-Phone-1-768x768.jpeg 768w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Web-Phone-1.jpeg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-284e0fd elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"284e0fd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-0be6299\" data-id=\"0be6299\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e6d6e7 elementor-widget elementor-widget-image\" data-id=\"7e6d6e7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1634\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Posters-Series-Fondo-1.jpg\" class=\"attachment-full size-full wp-image-377\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Posters-Series-Fondo-1.jpg 1200w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Posters-Series-Fondo-1-220x300.jpg 220w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Posters-Series-Fondo-1-752x1024.jpg 752w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Posters-Series-Fondo-1-768x1046.jpg 768w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Posters-Series-Fondo-1-1128x1536.jpg 1128w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-e20d298\" data-id=\"e20d298\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1738bd0 elementor-widget elementor-widget-image\" data-id=\"1738bd0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1634\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Posters-Series-Fondo-2.jpg\" class=\"attachment-full size-full wp-image-378\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Posters-Series-Fondo-2.jpg 1200w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Posters-Series-Fondo-2-220x300.jpg 220w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Posters-Series-Fondo-2-752x1024.jpg 752w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Posters-Series-Fondo-2-768x1046.jpg 768w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Posters-Series-Fondo-2-1128x1536.jpg 1128w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-52bb037\" data-id=\"52bb037\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-692be9f elementor-widget elementor-widget-image\" data-id=\"692be9f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1634\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Posters-Series-Fondo-3.jpg\" class=\"attachment-full size-full wp-image-379\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Posters-Series-Fondo-3.jpg 1200w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Posters-Series-Fondo-3-220x300.jpg 220w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Posters-Series-Fondo-3-752x1024.jpg 752w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Posters-Series-Fondo-3-768x1046.jpg 768w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Posters-Series-Fondo-3-1128x1536.jpg 1128w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-4991d5f\" data-id=\"4991d5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a13bad elementor-widget elementor-widget-image\" data-id=\"7a13bad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1634\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Posters-Series-Fondo-4.jpg\" class=\"attachment-full size-full wp-image-380\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Posters-Series-Fondo-4.jpg 1200w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Posters-Series-Fondo-4-220x300.jpg 220w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Posters-Series-Fondo-4-752x1024.jpg 752w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Posters-Series-Fondo-4-768x1046.jpg 768w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Posters-Series-Fondo-4-1128x1536.jpg 1128w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-cc5ff1a\" data-id=\"cc5ff1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cdedd0 elementor-widget elementor-widget-image\" data-id=\"7cdedd0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1634\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Posters-Series-Fondo-5.jpg\" class=\"attachment-full size-full wp-image-381\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Posters-Series-Fondo-5.jpg 1200w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Posters-Series-Fondo-5-220x300.jpg 220w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Posters-Series-Fondo-5-752x1024.jpg 752w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Posters-Series-Fondo-5-768x1046.jpg 768w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Tribute_Earth-Posters-Series-Fondo-5-1128x1536.jpg 1128w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" 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