{"id":209,"date":"2021-08-31T17:14:37","date_gmt":"2021-08-31T15:14:37","guid":{"rendered":"https:\/\/basalta.rocks\/?post_type=casos&#038;p=209"},"modified":"2021-09-16T19:06:32","modified_gmt":"2021-09-16T17:06:32","slug":"rebranding-fugacargo","status":"publish","type":"casos","link":"https:\/\/basalta.rocks\/en\/casos\/rebranding-fugacargo\/","title":{"rendered":"Fugacargo"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"209\" class=\"elementor elementor-209\" data-elementor-post-type=\"casos\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23e72a2 elementor-section-full_width elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"23e72a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-939a9c5\" data-id=\"939a9c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3648e30 elementor-widget elementor-widget-image\" data-id=\"3648e30\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2400\" height=\"1600\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/08\/Fugacargo-Billboard-1.jpg\" class=\"attachment-full size-full wp-image-228\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/08\/Fugacargo-Billboard-1.jpg 2400w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/08\/Fugacargo-Billboard-1-300x200.jpg 300w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/08\/Fugacargo-Billboard-1-1024x683.jpg 1024w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/08\/Fugacargo-Billboard-1-768x512.jpg 768w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/08\/Fugacargo-Billboard-1-1536x1024.jpg 1536w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/08\/Fugacargo-Billboard-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63a33af elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"63a33af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2c0035\" data-id=\"f2c0035\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9f6065 elementor-widget elementor-widget-image\" data-id=\"b9f6065\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Fugacargo-Destacada_2.jpg\" class=\"attachment-full size-full wp-image-322\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Fugacargo-Destacada_2.jpg 1080w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Fugacargo-Destacada_2-300x300.jpg 300w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Fugacargo-Destacada_2-1024x1024.jpg 1024w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Fugacargo-Destacada_2-150x150.jpg 150w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Fugacargo-Destacada_2-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4aee0e4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4aee0e4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7cfa36\" data-id=\"c7cfa36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3eefd56 elementor-widget elementor-widget-heading\" data-id=\"3eefd56\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Fugacargo<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5935bb4 elementor-widget elementor-widget-heading\" data-id=\"5935bb4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Movement is life<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b1d22b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7b1d22b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fb59ea1\" data-id=\"fb59ea1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eaf8d0d elementor-widget elementor-widget-heading\" data-id=\"eaf8d0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Panorama<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-72d256c\" data-id=\"72d256c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4d4bad elementor-widget elementor-widget-text-editor\" data-id=\"f4d4bad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Increasing mobility in recreational and work activities, as well as the thriving tourism industry, along with the growing trend in style by students, travelers, and commuters, are driving demand for mid-ssize fashion and casual backpacks. <\/p>\n<p>Fugacargo was born from the hands of Elena Guillem Tello, a tireless designer and adventurer, who after pedaling for years in search of a different life, decided to set up her own brand of backpacks and travel accessories for people who travel by bicycle. <\/p>\n<p>After several years of activity and growth, having consolidated the national market, she wanted to give a new impetus to the brand to project itself internationally. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-419f3c7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"419f3c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d35a85b\" data-id=\"d35a85b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-290e1ee elementor-widget elementor-widget-heading\" data-id=\"290e1ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Services<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6240bba\" data-id=\"6240bba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b9b1ec elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7b9b1ec\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand diagnosis<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand territory<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand platform<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Voice tone<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Visual identity<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand applications<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">E-ccommerce<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c00d5c elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"9c00d5c\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f731dc\" data-id=\"9f731dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a0e581 elementor-widget elementor-widget-image\" data-id=\"0a0e581\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2400\" height=\"1350\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/08\/Fugacargo-Casos-Full-11.jpeg\" class=\"attachment-full size-full wp-image-284\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/08\/Fugacargo-Casos-Full-11.jpeg 2400w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/08\/Fugacargo-Casos-Full-11-300x169.jpeg 300w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/08\/Fugacargo-Casos-Full-11-1024x576.jpeg 1024w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/08\/Fugacargo-Casos-Full-11-768x432.jpeg 768w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/08\/Fugacargo-Casos-Full-11-1536x864.jpeg 1536w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/08\/Fugacargo-Casos-Full-11-2048x1152.jpeg 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b565acd elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b565acd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-83b1fa0\" data-id=\"83b1fa0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75d990a elementor-widget elementor-widget-heading\" data-id=\"75d990a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c330a76\" data-id=\"c330a76\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cc24eb elementor-widget elementor-widget-text-editor\" data-id=\"6cc24eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The challenge before us is to develop a new brand strategy that allows Fugacargo to grow and position itself as the preferred option in the sector of mediumm-size fashion and casual backpacks in the international market. To create a new value proposition that connects with the new audiences to which it is presented. To update the essence of the brand and build it based on the values \u200b\u200baligned with the new stage. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e59fb3f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e59fb3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-459bcb7\" data-id=\"459bcb7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0cc7ef elementor-widget elementor-widget-heading\" data-id=\"e0cc7ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f04cb55\" data-id=\"f04cb55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bed3ac elementor-widget elementor-widget-text-editor\" data-id=\"8bed3ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After an inn-depth analysis of the category, the competitive framework and the product, we updated the brand essence to \u201cDynamic Living\u201d which creates an axis from which we can build the idea of \u200b\u200bmovement and evolution. From here we define a rational positioning to be able to help the didactics of the brand \"Backpacks for people on the go\", accompanied by a claim that helps us connect with the emotional part of our audiences \"Movement is life\". <\/p>\n<p>With the new positioning we reinforce the idea of \u200b\u200bdynamism, adaptation, freedom and independence. We focuse on simplifying the daily movement of people through versatile and durable backpacks, always with a gender free design that connects with the core value of respect. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-307d327 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"307d327\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbab642\" data-id=\"fbab642\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6b13a7 elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"f6b13a7\" data-element_type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/basalta.rocks\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/fucargo-logo.json&quot;,&quot;id&quot;:287,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;loop&quot;:&quot;yes&quot;,&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-563ec46 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"563ec46\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-30a1da2\" data-id=\"30a1da2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f62f987 elementor-widget elementor-widget-heading\" data-id=\"f62f987\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Visual identity<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-95030a6\" data-id=\"95030a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09de1a1 elementor-widget elementor-widget-text-editor\" data-id=\"09de1a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To project the brand personality, we carry out a process of updating the visual identity with the creation of a new logo and new visual codes. These help us to project freedom and versatility. It\u2019s a minimalist system that expresses the essential, simplifying all visual codes to the maximum, while maintaining the fundamental.<\/p>\n<p>The whole visual identity is born from the concept of dynamism. From the gesture of the F in the logo, which reinforces the idea of movement on the go, to the photographs with people always on the move, transmitting energy and adaptation.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9791022 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9791022\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20c8690\" data-id=\"20c8690\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5744a3c elementor-widget elementor-widget-image\" data-id=\"5744a3c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"360\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/08\/Fugacargo-antes-despues-black.svg\" class=\"attachment-full size-full wp-image-333\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1627a9d elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"1627a9d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6f4c26d\" data-id=\"6f4c26d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e6d6e7 elementor-widget elementor-widget-image\" data-id=\"7e6d6e7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Fugacargo-Flyer-Vertical_2.jpg\" class=\"attachment-full size-full wp-image-323\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Fugacargo-Flyer-Vertical_2.jpg 1080w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Fugacargo-Flyer-Vertical_2-300x300.jpg 300w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Fugacargo-Flyer-Vertical_2-1024x1024.jpg 1024w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Fugacargo-Flyer-Vertical_2-150x150.jpg 150w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Fugacargo-Flyer-Vertical_2-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2db264a\" data-id=\"2db264a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1738bd0 elementor-widget elementor-widget-image\" data-id=\"1738bd0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Fugacargo-Flyers-Float_2.jpg\" class=\"attachment-full size-full wp-image-324\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Fugacargo-Flyers-Float_2.jpg 1080w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Fugacargo-Flyers-Float_2-300x300.jpg 300w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Fugacargo-Flyers-Float_2-1024x1024.jpg 1024w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Fugacargo-Flyers-Float_2-150x150.jpg 150w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Fugacargo-Flyers-Float_2-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61f7029 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"61f7029\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-324a49d\" data-id=\"324a49d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62bfc25 elementor-widget elementor-widget-video\" data-id=\"62bfc25\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/08\/fugacargo-web-2.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bb273a1\" data-id=\"bb273a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccd3c61 elementor-widget elementor-widget-image\" data-id=\"ccd3c61\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Fugacargo-bumbag_2.jpg\" class=\"attachment-full size-full wp-image-320\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Fugacargo-bumbag_2.jpg 1080w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Fugacargo-bumbag_2-300x300.jpg 300w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Fugacargo-bumbag_2-1024x1024.jpg 1024w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Fugacargo-bumbag_2-150x150.jpg 150w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Fugacargo-bumbag_2-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-775c37c elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"775c37c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b312aec\" data-id=\"b312aec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-740f349 elementor-widget elementor-widget-image\" data-id=\"740f349\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/08\/Fugacargo-paperbag_1.jpeg\" class=\"attachment-full size-full wp-image-343\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/08\/Fugacargo-paperbag_1.jpeg 1080w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/08\/Fugacargo-paperbag_1-300x300.jpeg 300w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/08\/Fugacargo-paperbag_1-1024x1024.jpeg 1024w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/08\/Fugacargo-paperbag_1-150x150.jpeg 150w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/08\/Fugacargo-paperbag_1-768x768.jpeg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2a3b86a\" data-id=\"2a3b86a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfc79eb elementor-widget elementor-widget-image\" data-id=\"bfc79eb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Fugacargo-labels_2.jpg\" class=\"attachment-full size-full wp-image-325\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Fugacargo-labels_2.jpg 960w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Fugacargo-labels_2-300x300.jpg 300w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Fugacargo-labels_2-150x150.jpg 150w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/09\/Fugacargo-labels_2-768x768.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04137b4 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"04137b4\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2a4a02\" data-id=\"d2a4a02\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b08bac3 elementor-widget elementor-widget-image\" data-id=\"b08bac3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1350\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/08\/Fugacargo-Casos-Full-2.jpg\" class=\"attachment-full size-full wp-image-231\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/08\/Fugacargo-Casos-Full-2.jpg 2400w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/08\/Fugacargo-Casos-Full-2-300x169.jpg 300w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/08\/Fugacargo-Casos-Full-2-1024x576.jpg 1024w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/08\/Fugacargo-Casos-Full-2-768x432.jpg 768w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/08\/Fugacargo-Casos-Full-2-1536x864.jpg 1536w, https:\/\/basalta.rocks\/wp-content\/uploads\/2021\/08\/Fugacargo-Casos-Full-2-2048x1152.jpg 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" 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