{"id":1020,"date":"2025-01-28T17:46:28","date_gmt":"2025-01-28T15:46:28","guid":{"rendered":"https:\/\/basalta.rocks\/?post_type=casos&#038;p=1020"},"modified":"2025-01-28T19:13:09","modified_gmt":"2025-01-28T17:13:09","slug":"sunne","status":"publish","type":"casos","link":"https:\/\/basalta.rocks\/en\/casos\/sunne\/","title":{"rendered":"Sunne"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1020\" class=\"elementor elementor-1020\" data-elementor-post-type=\"casos\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-475d5344 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"475d5344\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ceeb3e9\" data-id=\"7ceeb3e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cbad66c elementor-widget elementor-widget-image\" data-id=\"5cbad66c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2400\" height=\"1350\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-billboard-ok-min.jpg\" class=\"attachment-full size-full wp-image-1044\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-billboard-ok-min.jpg 2400w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-billboard-ok-min-300x169.jpg 300w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-billboard-ok-min-1024x576.jpg 1024w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-billboard-ok-min-768x432.jpg 768w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-billboard-ok-min-1536x864.jpg 1536w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-billboard-ok-min-2048x1152.jpg 2048w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-billboard-ok-min-18x10.jpg 18w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2607a507 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2607a507\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-216aab73\" data-id=\"216aab73\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5dbfb382 elementor-widget elementor-widget-heading\" data-id=\"5dbfb382\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Sunne<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3be711e0 elementor-widget elementor-widget-heading\" data-id=\"3be711e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Shining Together<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93762b9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"93762b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-66ca76f8\" data-id=\"66ca76f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26a2d387 elementor-widget elementor-widget-heading\" data-id=\"26a2d387\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Panorama<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-521f46db\" data-id=\"521f46db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d91024a elementor-widget elementor-widget-text-editor\" data-id=\"2d91024a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The events sector is thriving, and the pandemic has already been overcome. Clients are aiming for an increase in their event budgets, with growing demand for corporate and social events. Additionally, the global events industry is expected to grow by 13.48% by 2028. A growing economy can translate into more events and greater investments in them.<\/p>\n<p>These figures, along with several other factors, have driven the creation of Sunne by its founders, Ana\u00ed and Mayca\u2014two professionals with extensive experience in the events industry\u2014who see an opportunity to do something different and build a business focused on corporate events, with an approach that connects people, brands, and emotions through memorable experiences. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fc96c7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2fc96c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5e329186\" data-id=\"5e329186\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-407f357d elementor-widget elementor-widget-heading\" data-id=\"407f357d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Services<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2f7f4c7a\" data-id=\"2f7f4c7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f844047 elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5f844047\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand diagnosis<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Business model<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand territory<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand platform<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Naming<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Tagline<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Voice tone<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Visual identity<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand system<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand applications<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand Activation Plan<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">KPIs plan and brand filters<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-237fdb89 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"237fdb89\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-490ba0aa\" data-id=\"490ba0aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78797fe elementor-widget elementor-widget-heading\" data-id=\"78797fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-17a9edcb\" data-id=\"17a9edcb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59700b7f elementor-widget elementor-widget-text-editor\" data-id=\"59700b7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To develop a distinctive business model within the corporate events category that helps us compete and stand out from the herd of agencies that simply join the industry, copying business models, services, concepts, words, and communication styles from those they perceive as successful.<br \/>\nTo design a strategy that guides us in creating a roadmap, ensuring everything is aligned when launching.<\/p>\n<p>To create a brand management model that helps maintain the business\u2019s health while we operate and continue growing. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12830043 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"12830043\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-631de17\" data-id=\"631de17\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a22cfe1 elementor-widget elementor-widget-heading\" data-id=\"5a22cfe1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-49132c5d\" data-id=\"49132c5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-501f20f elementor-widget elementor-widget-text-editor\" data-id=\"501f20f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After conducting an in-depth analysis, we identified the brand territory on which to structure our entire strategy: Radiance. A concept with great potential, from which we developed our positioning, expressed in the tagline: Shining Together. We project ourselves as the ones who elevate the people behind brands, enabling them to shine together and feel radiant. <\/p>\n<p>This aligns with our way of doing things, differentiating us from the competition and shaping a business model based on the how. <\/p>\n<p>We built the entire brand platform around the idea of being \"Authentically Brilliant\", emphasizing the power of shining by being oneself and sharing that radiance with others. This will help us craft competitive brand identities. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5dd05de5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5dd05de5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d9e9d73\" data-id=\"1d9e9d73\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-554db31 elementor-widget elementor-widget-video\" data-id=\"554db31\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-logo-motion-short.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\" poster=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-cover-1.svg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-264ebf2f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"264ebf2f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7a728e6e\" data-id=\"7a728e6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41c0e69b elementor-widget elementor-widget-heading\" data-id=\"41c0e69b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Visual identity<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5433bea3\" data-id=\"5433bea3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24ebfedf elementor-widget elementor-widget-text-editor\" data-id=\"24ebfedf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After conducting an extensive visual analysis of 60 competitors, we discovered a visual path to distinctively project our value proposition graphically. We designed the symbol based on the semantic origin of our name, creating an explosion of rays that suggest the radiance of the Sun, evoking moments of expansion and celebration. <\/p>\n<p>The grotesque and geometric typography with contrasted joints helps maintain our differentiation across all visual touchpoints. <\/p>\n<p>Our color palette is based on terracotta and purple, conveying meanings of sophistication and luxury, contrast and balance, warmth and familiarity. <\/p>\n<p>For the brand system, we use elements of the symbol as windows to showcase events and moments, always extending from the lower part to the opposite corner, bleeding off the edge to maximize content elevation. This system is flexible and adaptable across different formats and communication channels. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a7c4675 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"5a7c4675\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b192fd3\" data-id=\"b192fd3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d06436a elementor-widget elementor-widget-image\" data-id=\"5d06436a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-carpetas.jpg\" class=\"attachment-full size-full wp-image-1024\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-carpetas.jpg 1200w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-carpetas-300x300.jpg 300w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-carpetas-1024x1024.jpg 1024w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-carpetas-150x150.jpg 150w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-carpetas-768x768.jpg 768w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-carpetas-12x12.jpg 12w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-168ed99a\" data-id=\"168ed99a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-363f802 elementor-widget elementor-widget-image\" data-id=\"363f802\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-tarjetas.jpg\" class=\"attachment-full size-full wp-image-1031\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-tarjetas.jpg 1200w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-tarjetas-300x300.jpg 300w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-tarjetas-1024x1024.jpg 1024w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-tarjetas-150x150.jpg 150w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-tarjetas-768x768.jpg 768w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-tarjetas-12x12.jpg 12w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2708d43f elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"2708d43f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-233cbed7\" data-id=\"233cbed7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41bc987f elementor-widget elementor-widget-image\" data-id=\"41bc987f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1201\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-cami.jpg\" class=\"attachment-full size-full wp-image-1023\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-cami.jpg 1200w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-cami-300x300.jpg 300w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-cami-1024x1024.jpg 1024w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-cami-150x150.jpg 150w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-cami-768x769.jpg 768w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-cami-12x12.jpg 12w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5ddd08b7\" data-id=\"5ddd08b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12d7859e elementor-widget elementor-widget-image\" data-id=\"12d7859e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-furgo-1.jpg\" class=\"attachment-full size-full wp-image-1028\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-furgo-1.jpg 1200w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-furgo-1-300x300.jpg 300w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-furgo-1-1024x1024.jpg 1024w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-furgo-1-150x150.jpg 150w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-furgo-1-768x768.jpg 768w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-furgo-1-12x12.jpg 12w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a4ee0f elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"5a4ee0f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6e19126\" data-id=\"6e19126\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b991efc elementor-widget elementor-widget-image\" data-id=\"b991efc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-flag.jpg\" class=\"attachment-full size-full wp-image-1027\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-flag.jpg 1200w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-flag-300x300.jpg 300w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-flag-1024x1024.jpg 1024w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-flag-150x150.jpg 150w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-flag-768x768.jpg 768w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-flag-12x12.jpg 12w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-992fcad\" data-id=\"992fcad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfd8d67 elementor-widget elementor-widget-image\" data-id=\"bfd8d67\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-bus-1.jpg\" class=\"attachment-full size-full wp-image-1022\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-bus-1.jpg 1200w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-bus-1-300x300.jpg 300w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-bus-1-1024x1024.jpg 1024w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-bus-1-150x150.jpg 150w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-bus-1-768x768.jpg 768w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-bus-1-12x12.jpg 12w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b169234 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"b169234\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d972f7e\" data-id=\"d972f7e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d637499 elementor-widget elementor-widget-image\" data-id=\"d637499\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-watch.jpg\" class=\"attachment-full size-full wp-image-1032\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-watch.jpg 1200w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-watch-300x300.jpg 300w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-watch-1024x1024.jpg 1024w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-watch-150x150.jpg 150w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-watch-768x768.jpg 768w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-watch-12x12.jpg 12w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-05a9da5\" data-id=\"05a9da5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6805bbe elementor-widget elementor-widget-image\" data-id=\"6805bbe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1199\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-phone.jpg\" class=\"attachment-full size-full wp-image-1030\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-phone.jpg 1200w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-phone-300x300.jpg 300w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-phone-1024x1024.jpg 1024w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-phone-150x150.jpg 150w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-phone-768x767.jpg 768w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-phone-12x12.jpg 12w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f0eda93 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"2f0eda93\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c816e3c\" data-id=\"1c816e3c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b90242b elementor-widget elementor-widget-image\" data-id=\"2b90242b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1350\" src=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-insta.jpg\" class=\"attachment-full size-full wp-image-1029\" alt=\"\" srcset=\"https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-insta.jpg 2400w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-insta-300x169.jpg 300w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-insta-1024x576.jpg 1024w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-insta-768x432.jpg 768w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-insta-1536x864.jpg 1536w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-insta-2048x1152.jpg 2048w, https:\/\/basalta.rocks\/wp-content\/uploads\/2025\/01\/sunne-insta-18x10.jpg 18w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" 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