Sunne
Shining Together
Panorama
The events sector is thriving, and the pandemic has already been overcome. Clients are aiming for an increase in their event budgets, with growing demand for corporate and social events. Additionally, the global events industry is expected to grow by 13.48% by 2028. A growing economy can translate into more events and greater investments in them.
These figures, along with several other factors, have driven the creation of Sunne by its founders, Anaí and Mayca—two professionals with extensive experience in the events industry—who see an opportunity to do something different and build a business focused on corporate events, with an approach that connects people, brands, and emotions through memorable experiences.
Services
- Brand diagnosis
- Business model
- Brand territory
- Brand platform
- Naming
- Tagline
- Voice tone
- Visual identity
- Brand system
- Brand applications
- Brand Activation Plan
- KPIs plan and brand filters
Challenge
To develop a distinctive business model within the corporate events category that helps us compete and stand out from the herd of agencies that simply join the industry, copying business models, services, concepts, words, and communication styles from those they perceive as successful.
To design a strategy that guides us in creating a roadmap, ensuring everything is aligned when launching.
To create a brand management model that helps maintain the business’s health while we operate and continue growing.
Conclusion
After conducting an in-depth analysis, we identified the brand territory on which to structure our entire strategy: Radiance. A concept with great potential, from which we developed our positioning, expressed in the tagline: Shining Together. We project ourselves as the ones who elevate the people behind brands, enabling them to shine together and feel radiant.
This aligns with our way of doing things, differentiating us from the competition and shaping a business model based on the how.
We built the entire brand platform around the idea of being "Authentically Brilliant", emphasizing the power of shining by being oneself and sharing that radiance with others. This will help us craft competitive brand identities.
Visual identity
After conducting an extensive visual analysis of 60 competitors, we discovered a visual path to distinctively project our value proposition graphically. We designed the symbol based on the semantic origin of our name, creating an explosion of rays that suggest the radiance of the Sun, evoking moments of expansion and celebration.
The grotesque and geometric typography with contrasted joints helps maintain our differentiation across all visual touchpoints.
Our color palette is based on terracotta and purple, conveying meanings of sophistication and luxury, contrast and balance, warmth and familiarity.
For the brand system, we use elements of the symbol as windows to showcase events and moments, always extending from the lower part to the opposite corner, bleeding off the edge to maximize content elevation. This system is flexible and adaptable across different formats and communication channels.
